About Us

Simplify Protein was created to solve a common problem: nutrition advice is often more complicated than it needs to be.

Many people want to eat better, build healthier habits, or increase their protein intake — but get overwhelmed by rigid plans, conflicting advice, or systems that feel hard to maintain. Simplify Protein focuses on creating clear, practical structure that helps simplify those decisions.

Instead of one-size-fits-all rules, our approach emphasizes:

• Simple frameworks that reduce guesswork
• Flexible guidance that can adapt to different goals and lifestyles
• Everyday foods and repeatable meals
• Tools that support consistency over perfection

Simplify Protein began with a 7-day high-protein meal plan, but the brand is built around a broader idea: making nutrition feel more approachable and sustainable through easy-to-use digital resources.

Over time, Simplify Protein will continue to expand with additional guides, tools, and resources designed to help people build habits they can actually maintain — whatever that looks like for them.

No extremes.
No unnecessary complexity.
Just practical tools designed to make nutrition feel simpler.